1. 150,000 (11.25 million) people read
2. 10% (34%) only read maxim
3. 85% (80%) 16-25 age group
4. Approximately $42,000 ($63,000) household income
5. 90% (78%) are men
6. 50% (73%) college educated
7. 30% (66%) car enthusiastes
8. 95% (80%) use scents
9. Approximately $10,000 ($156,000) color ad
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